At the beginning of her career, Donatella Versace started to work on the idea of the magical universe of children’s fantasy - a Young Versace wardrobe, which never went out of her mind. In June 2011 Young Versace, the luxurious line for kids from 0-12 years was launched. For autumn/winter 2012-2013 Young Versace combines sophistication and glamour in a game of mix and match, with prints and iconic motifs of the masons featured in the unmistakable style of Versace.The collection recalls the DNA of the maison, with a playful attitude, dreamy and proudly rich. Colorful prints, natural fabrics and the joyful reinterpretations of the iconic symbols such as the greca and the medusa.
Versace first debut into junior-wear this season introduces Kaia Gerber, the 10-year-old daughter of Cindy Crawford in the very first Young Versace campaign.