Overview - AjayUbraniGroup

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Ubrani Group has revolutionised Malaysia's junior apparel and retail market through Ubrani Ventures Sdn.Bhd, a name that is synonymous with panache and modernity, defined by its line extensions of famous Brand Gurus – Young Versace, Moschino Baby Kid Teen, Boss Kids , Paul Smith Junior  etc– brands that personify style, attitude, luxury and comfort.

In July 2010, Ubrani Group marked its foray into the luxury kids brand business in Malaysia by launching the quintessential Vogue Bambini, luxury kids clothing and accessories, initially launched at The Pavilion Mall ,Kuala Lumpur. In Dec 2010 Ubrani Ventures Sdn Bhd signed a MOU with Parkson to open a SIS [ Shop in Shop ] concept in Parkson Malaysia which has 60 departmental stores strewn around Malaysia, Indonesia ,Vietnam and Sri Lanka. The first was launched in Parkson KLCC , followed by Parkson Pavilion in Oct 2011.

Line extensions promise to succeed in the children's wear category, if well executed by the brand. This is due to the fact that parents tend to dress their children like themselves, and will seek to incorporate brands that fit with the family's lifestyle.
Often, the easiest choice for parents is to buy brands that they already know and love for themselves. For instance, Paul Smith, Marc Jacob, Moschino, Versace and many more popular labels are extending into this segment.
The biggest retail markets are those in which fashion for adults is most developed, such as France, the UK and the US. Emerging global powerhouse markets like China and India hold promise for children's wear, because of the sheer size of the retail industry, as well as the growing number of wealthy people.

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