. A ever-
. Line extension from brands with proven track records maintains brand loyalty.
. Parents are comfortable with brands extensions they already know for eg Paul Smith Jr , Hugo Boss Kids and etc.
. Higher seasonality in kids wear ie school holidays and season breaks.
. Globally the teen market is ripe with opportunity, this group loves fashion and has money to spend.
. The new Z Generation is more exposed to fashion and lifestyle via internet.
For more information on the children's wear market, see the latest research: Children's Wear Market Report